Bella Hadid Talks LA's 'Dope' Style, Being Part of the Nike Fam
publish date: 2017-06-06
The 20-year-old is the face of the Nike Cortez relaunch.
As the face of the relaunch of Nike's Cortez sneaker, first released in 1972, Bella Hadid has some big shoes to fill.
Tom Hanks sported the sneakers as Forrest Gump while running across the country, Farrah Fawcett was wearing the kicks in that iconic skateboarding image, and, you know, countless Olympians in the 1970s wore them while representing the U.S. And now, Hadid (who was born in 1996, btw) is the newest face of the shoe, which has been re-released in the original red, white and blue colorway, as well as new colors and textures including crushed velvet and metallic gold.
Some detractors have criticized sportswear giants like Reebok, Puma and Adidas for drafting supermodels for athletic campaigns, but whereas the sneaker was originally meant for actual physical activity (it was created by Nike co-founder Bill Bowerman as the brand's first track shoe), the Cortez is now heralded as a must-have for sneaker heads, fashionistas and hype beasts, not unlike those who woke up about the crack of 8 a.m. to see Hadid speak about her involvement with the brand at the Nike store at The Grove.