U2 Becomes First Band to Use 'Verified Fan' for All Tickets on an Arena Tour
publish date: 2017-11-02
Irish rockers will work with Ticketmaster to keep Experience + Innocence tickets out of the hands of scalpers.
Ticketmaster will utilize its Verified Fan platform for all tickets on U2's 15-city Experience + Innocence tour, marking the first time the ticketing company has used the technology for an entire arena tour to keep tickets out of the hands of scalpers.
U2 will utilize Verified Fan for presales with both U2's fan club as well as the band's first ever branded pre-sale with Citi, and then the general public ticket sale on Monday, Nov. 20. All fans must register by Nov. 18 to unlock access to tickets at u2.tmverifiedfan.com. U2.com fan club subscribers receive first access to tickets Nov. 14 and can register at u2.com/subscribe by Nov. 12 for the fan club.
David Marcus, executive vp and head of Music at Ticketmaster said the company has used Verified Fan to sell a portion of tickets for Ed Sheehan’s 2018 North American tour, as well as dates by Twenty One Pilots, Harry Styles and Bruce Springsteen’s Broadway run, but said the U2 tour is one of the largest yet to utilize the technology he says is akin “slow ticketing."